Top 15 Anita Elberse Quotes

In this post, you will find great Anita Elberse Quotes. You can learn and implement many lessons from these quotes.

What you get when you put all your resources behind a p

What you get when you put all your resources behind a product, is you get everyone to join in.
Anita Elberse
When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success.
Anita Elberse
One problem with relying on existing concepts is that it could stifle innovation, weakening the film sector over time.
Anita Elberse
Anita Elberse
Most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their sales to make up for middling performance in the rest of their catalogs.
Anita Elberse
It’s really not fun to have seen a movie that you want to talk about, and you can’t find anyone else who‘s seen it.
Anita Elberse
Anita Elberse
As demand shifts from offline retailers with limited shelf space to online channels with much larger assortments, the sales distribution is not getting fatter in the tail.
Anita Elberse
In investing, we intuitively think we should make a number of small bets. A blockbuster strategy is the opposite. It means making fewer huge investments. But it turns out to be safer.
Anita Elberse
Because making movies is such an expensive endeavor, other media such as books and comics have long been a more feasible way to experiment with truly new ideas.
Anita Elberse
Media companies‘ hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.
Anita Elberse
Anyone can see that, say, superheroes and vampires perform well at the box office. That in turn can trigger competitive bidding situations and soaring fees for people who can bring these properties to the screen. The result can be a dramatic increase in the costs of production.
Anita Elberse
The entertainment business remains a business of blockbusters, and increasingly so.
Anita Elberse
Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and his manager Scooter Braun are investing in a number of different companies and also promoting them in many ways.
Anita Elberse
Think about trailers you see in theaters. If you’re seeing a Warner Bros film, the studio might have three of the five trailers. So having a hit helps you create the next hit.
Anita Elberse