Top 160 Quarter Quotes

In this post, you will find great Quarter Quotes from famous people, such as Stewart Udall, Doris Burke, Ben Bernanke, Eric Schneiderman, Bruce Boxleitner. You can learn and implement many lessons from these quotes.

Auto executives have shunned the limits-of-growth issue

Auto executives have shunned the limits-of-growth issues and concentrated nearly all their energies on the next quarter’s sales and next year‘s models.
Now that my responsibilities are exclusively NBA, I watch two NBA games a night, usually fall asleep in the third quarter of the west coast game.
Well, the U.S., of course, is the world’s largest economy. It’s about a quarter of the world’s output. It’s also home to many of the largest financial institutions and financial markets.
Exxon Mobil and JPMorgan Chase each made more in profits in the first quarter of 2012 alone than the entire state budget of Montana. Without a doubt, multinational corporations like these have the resources to overwhelm the voices of the people.
I’ve had quarter horses for the last 18 years.
Bruce Boxleitner
You just can’t get too focused on worrying about what’s going to happen in the next quarter. You have to worry about where the business is headed long-term.
Something like a quarter of the founders that have gone through Excelerate and Techstars are women. I’m incredibly proud of that.
I went to UGA for a quarter. One quarter of my extended university life. I enjoyed it. UGA was a blast. I crashed all the frat parties, dressing like a frat boy, acting like I was one of them. I had too much fun. So I had a good time for the quarter that I was a Bulldog. Go Bulldogs!
I don’t know whether I’m half, quarter or what. I just know I’m aboriginal.
Each quarter, Indian IT firms publish their results, and these are broadcast on CNBC. From the comfort of their boardrooms, executives say how many new employees have been added, how many more Fortune 500 companies have been signed up as clients, how many million-dollar companies were added, and so on.
The only question where there is disagreement is should the highest income rates above a quarter million dollars a year go back to where they were under Bill Clinton. That is the dispute about the taxes.
I would love for a regular student to have a student-athlete’s schedule during the season for just one quarter or one semester and show me how you balance that. Show me how you would schedule your classes when you can’t schedule classes from 2-to-6 o’clock on any given day.
I get home from work at six or seven. When I’m busy, I set my alarm for three, get out of bed at quarter past three. I have a cup of tea and read a magazine and take the dogs for a walk up the lane. Go through my text messages and reply to anything that needs it, then get my biking gear on ready to cycle to work.
There are plenty of good five cent cigars in the country. The trouble is they cost a quarter.
Franklin Pierce Adams
It’s certainly sobering to think that British consumers waste roughly a quarter of the food we buy. Or to put it another way, we funnel £12 billion a year from the supermarket through to our rubbish tips, costing each household an average of £480.
I’m a quarter of an inch taller than Jonathan at 6-foot-4 1/2.
I was 8 years old when I went across the street from my house to a fair, and they always had a used book sale. For a quarter I bought a book called ‘Come On Seabiscuit.’ I loved that book. It stayed with me all those years.
As the oceans get hotter, corals also become heat-stressed and expel the algae that live on their skeletons, resulting in coral bleaching events that can wipe out entire reefs. This destroys the habitat that supports a quarter of all marine life.
I wanted to create a multibillion dollar company that lets me go out and let us go out and change the world and create a Skin Cancer Awareness Center that costs a quarter a billion dollars.
In Cuba you get a quarter of a chicken per month. They give you one bread per person a day. So, it makes your life really tough.
William Levy
Once you get into entertaining a quarter of a million people, it’s a very weird place to be.
More than a quarter of mortgage borrowers are underwater, and 11 percent of all homes are vacant.
We made drawings the size of a whole quarter of a room ceiling, which we would then send on to the model makers. I did this every day for two years. Even now I can draw cartouches with my eyes closed.
Entire populations of market strategists, fund managers, and economists are employed to try and intuit for clients which securities to bet on for the best possible return each year – or quarter.
I was called before the king‘s tribunal like a layman and was deserted in the quarter where I had looked for support. My brethren, the bishops, sided with the court and were ready to pronounce judgment against me.
Paul Laverty is a wonderful writer and we’ve worked together for a quarter of a century.
For most part, the rule of thumb is pretty much you’re going to race guys hard the last quarter of the race and for sure the last run of the day. You’re still going to give and take until that last pit stop.
For years, I meant to read ‘Arabian Sands‘, Wilfred Thesiger’s account of two punishing camel journeys during the late 1940s across Southern Arabia’s Empty Quarter. Now that I have, I can sheepishly join the chorus of those who revere the book as one of the half dozen greatest works of modern English travel writing.
About a quarter of lung cancer cases occur in people who have never smoked. One cause may be another potential carcinogen: fumes from frying.
The Sun‘s magnetic field reverses every 11 years. There have been a quarter of a million reversals since our predecessor, Homo Habilis, emerged, and they haven‘t killed us yet.
I am not interested when people refer to a quarter or this year because the way I look at a country is what are its prospects over the next 20-30 years, and India’s are good.
I have a Missouri Fox Trotter. So mine's like a quarter

I have a Missouri Fox Trotter. So mine‘s like a quarter horse, but just a much better gait – it moves very fast.
A lifetime contract for a coach means if you’re ahead in the third quarter and moving the ball, they can’t fire you.
I shaved a quarter of my hair one time, and my poor nana was crying when I FaceTimed her, but I was like, ‘It’s just hair! It’s fun.’
A quarter century of running a restaurant – that’s a long time to do one thing.
In the first quarter of the nineteenth century the experimental proof for the interdependence of the composition and properties of chemical compounds resulted in the theory that they are mutually related, so that like composition governs like properties, and conversely.
Wilhelm Ostwald
At 16 I was very interested in palmistry. The fate line on my right palm broke into two parts that ran for a quarter of an inch on parallel tracks. I used to look at it and wonder, ‘What will happen?’
We accelerated our capital spending in the fourth quarter, particularly in international and next-generation network deployment, which should not only sustain future revenue growth but also drive significant cost reductions across all communications services.
Bernard Ebbers
I went to one year of college. I only went to class twice a quarter to pass the tests. I thought it was a waste of time.
Owing to some peculiarity in my nervous system, I have perception of some things, which no one else has; or at least very few, if any… I can throw rays from every quarter of the universe into one vast focus.
We have had such a letter movement on two occasions in Denmark when more than a quarter of the adult Danish population participated. Such an achievement, however, demands a really great effort and also a great deal of money.
I didn’t just show up as a walk-on back in 1989. I’ve done this my whole life, and I’d tell any young trainer to start in quarter horses because you have to do everything. I broke them, rode them, wrapped them and slept with them since I was a boy.
I would not trade you a billion dollars for the kids I led to combat in Vietnam or in fact any of the Marines that I served with for a quarter of a century.
But size isn’t everything – effort and intensity is, especially in the fourth quarter.
You learn to respect team chemistry. It’s the fourth quarter, there’s two minutes left, the shot clock is winding down, and we’re like, ‘What do we do?’ We didn’t have that flow. Chemistry comes down to repetition. It’s not, ‘We’ve played some games; we have chemistry now.’
Gone are the days when you could lie on a beach between races and still be in good enough shape to compete. Gone are the days when simply wearing a brand on your firesuit was enough to justify the marketing expense of an Indy Car. Racing an Indy Car is only about a quarter of my life as a racing driver.
I played street basketball for a while and wanted to play competitively, but I was so used to the street-style of game that I would have fouled out by the end of the first quarter.
I think we can all relate to a quarter life crisis when we see one.
My history in show business spans over a quarter of a century, and I have seen many people in the industry struggle with coming out, only to find much more success after they finally did.
My job starts at a quarter to seven in the morning, and you go right through until whatever time is necessary to finish up.
I give no quarter, and I ask for none. Out there, I’m going to fight for my team and do the best I can.
The great increase of our population throughout the Union will alone produce an important effect, and in no quarter will it be so sensibly felt as in those in contemplation.
Every play, I’m trying to get as many shots on the opposing team as I can, so when you get to the fourth quarter, they obviously don’t want to be on the field anymore.
I think when you come off the bench, you know you’re going to play, but you don’t know really when, what time in the game, what quarter, so it’s kind of different.
Until the last great war, a general expectation of material improvement was an idea peculiar to Western man. Now war and its aftermath have made economic and social progress a political imperative in every quarter of the globe.
I have been blessed with a bunch of great kids, grandchildren, and daughters-in-law. It’s been a great life. I know I am probably in the fourth quarter, but I am hoping for triple overtime.
For nine years, till the spring of 1881, we lived in Oxford, in a little house north of the Parks, in what was then the newest quarter of the University town.
Mary Augusta Ward
I live on a farm in Dorset. The nearest neighbour is a quarter of a mile away. It’s really quiet, with an amazing view – can’t see a pylon, can’t see a road. Blockbuster‘s an event in our house, when the little blue envelope comes in.
You’re going to feel every bit of Stan Van Gundy’s frustration if his team had a tough quarter.
I don’t want to worry about someone calling me and going, ‘You better find a way to get another Taylor Swift record out this quarter.’ When there’s that kind of financial pressure dictating your path, it’s hard to take creative risks.
I generally mark my ball with a quarter, but sometimes I’ll use a Canadian one-dollar coin. I have a bunch from when I played on the Canadian Tour. I’m not superstitious.
Hold at least one all-hands meeting every quarter and, to underscore the startup‘s team concept, make sure at least one additional executive joins you in leading the meeting.
But now it's kind of a given that a 15-year-old would h

But now it’s kind of a given that a 15-year-old would have a record deal and sell a quarter of a million records. No one’s expecting her to answer any deep theological questions. And I’ll tell you, I was asked some deep theological questions from the git-go.
I never want to co-write. People never just write a quarter of a book, do they? I don’t think you can get your story across.
The defeat of the Americans in Canada and the advantages gained by the British arms in the Jerseys, and indeed for some months in every other quarter, gave to the royal cause an air of triumph.
I thought we were aggressive across the board defensively, and you could just see it grow. As the game went along, you could see the confidence grow. It showed in the fourth quarter.
Bill Laimbeer
You should pull him back besides in all the lines before the quarter, just as you make the others advance.
William Cavendish
In college, the line is so close that you can kind of half-heartedly shoot the ball off-balance and fading away. To shoot an NBA three, because the arc of your shot has to be a little higher, you have to be squared up and get your legs into it more, which can be tough in the fourth quarter.
A man and a woman may become quite intimate in a quarter of an hour. Almost certainly will they endeavour to explain themselves to each other before many minutes have elapsed; but a man and a man will not do this, and even less so will a woman and a woman, for these are parallel lines which will never meet.
From time to time, as if heaven-sent to annoy, someone will ask me if I’m self-disciplined when it comes to my work. I usually look witheringly at them and snarl, ‘What do you think?’ I mean, how do you imagine anyone writes a quarter of a million words a year for publication?
The only reason I was allowed to have a career for a quarter century as an insult comic is because it’s all in jest and all for fun.
Do you think that when they asked George Washington for ID that he just whipped out a quarter?
Why, a quarter of a century after the Cold War, do we still have 28,000 troops in Korea?
Now, occasionally I will still have that quarter pounder because I love fast food, but you have to keep it to a minimum.
I have an upfront, sort of in-the-trenches knowledge of white people’s trying to avoid their whiteness and replace it with something else. When I met my wife, we went through the whole race-slash-ethnicity conversation, and she told me she was Italian. Later on, I find out she’s a quarter Italian, at best.
I have a brother who’s a psychologist. He says three-quarters of the world are born feeling that they will be affected by the world; one quarter are born knowing that they will affect the world.
The history of mankind is confined within a limited period, and from every quarter brings an intimation that human affairs have had a beginning.
Adam Ferguson
People and companies make mistakes. I guarantee we’ll make a mistake next quarter. So what? Businesses make mistakes. Hopefully smaller, and fewer.
From a scientific point of view, our mission is to seek answers to the fundamental questions about the universe. Many are open – we don’t know about dark matter, which accounts for a quarter of the universe’s matter, nor do we know why there’s antimatter.
If the run game’s not working, you’ll most likely succeed in the pass game, and even if there’s a game where the run game and the pass game’s not working, you’ve got to find a way to continue to win. You can’t get too caught up in one play. You can’t get too caught up one quarter or one drive.
We started paying everyone 100% bonuses. We removed any sort of performance management system where you put down your goals for the quarter, or the year, then try measuring against those goals because when you are dealing with innovation, that has no meaning.
It is the duty of our men to enroll themselves in the national services. We need all our manpower for defence. For the military and… we need a quarter of a million men.
Eamon de Valera
For more than a quarter of a century on active duty, my house has been my tent, and my home the battlefield.
I may not have played men’s football, but I’ve been at World Cups as a player. I know the emotions. I’ve been in quarter finals, a semi-final. I’d been substituted and sat on the bench watching us lose a penalty shoot-out. I know what happens, what you need when the pressure’s on.
I realized in the five years off, what I missed was being around the young people, the organization, the practice, the fourth quarter of the game where you’re behind, trying to get back to win the game late. It’s not about the rings and trophies and money, that’s not what you got into it for.
I did get to work with Anthony Hopkins on ‘The Human Stain.’ If I ever manage to accomplish a quarter of what he’s achieved, I’ll have had one hell of a career.
I always get mad when guys make shots in the first quarter, second quarter, pumping their chest, and then the game on the line, they miss. So you’re doing all that for no reason.
I went to UCLA for a year and a quarter. There were too many students at UCLA interested in what I was interested in, and they couldn’t accommodate all of us. I wasn’t allowed to take voice or dance, only theater and acting. So I saved my money and, at 19, moved to New York.
Casey Nicholaw
This veridic nose arrives everywhere a quarter of an hour before its master. Ten shoemakers, good round fat ones too, go and sit down to work under it out of the rain.
Cyrano de Bergerac
The corn law was intended to keep wheat at the price of 80s. the quarter; it is now under 40s. the quarter.
John Bright
I’ve been trying to watch my weight a bit, but when I come to Las Vegas, all bets are off. I get enough healthy food in L.A. where the food is the size of a quarter and costs $40 – when I’m in Vegas, I want a steak!
I always save a huge book for a flight, because then you read it at both airports and on the plane and by the time you get home you’re a quarter of the way through and it doesn’t feel so unmanageable any more.
Ned Beauman
I had an awful first quarter but I picked it up. To all you single guys out there, it’s not how you start the date, it’s how you finish it sir. A lot of people can, you know, start the date with flowers and candy, but if you don’t finish the date – you know what I mean?
I'm a quarter Indian; my grandfather's originally from

I’m a quarter Indian; my grandfather‘s originally from New Delhi.
As a rule, I try to avoid the French Quarter because of the crowds, especially Bourbon Street. But hey, some people love it. A great, wild, adult thing to see is the costume competition in front of the bar Oz on Bourbon early morning on Fat Tuesday.
The quarter horse game is more laid back. I think those guys are more friendly.
I know what it’s like to dig in the couches to find a quarter or two to pull together so you can get a gallon of gas and your grandfather can go to work. That is not something defined by whether you’re a Democrat or Republican.
A quarter of my life has been spent on ‘Secret Life.’ I’m 20 and I’ve been doing it for five years, so I think the best moments have been when all the cast members get to work together and we get to collaborate and share experiences. We all grew up together.
Around a quarter of cancers eventually spread to the brain. As people live longer, their risk of developing cancer increases; as cancer survival rates improve, their risk of developing secondary tumours in the brain increases. We can therefore expect increasing numbers of brain-tumour patients.
I started performing in musical events after the success of ‘Victory‘ and fans demanded the song ‘Khaali Quarter’ in every show.
I have three brothers and they’re all into computers. They’re all intellects. My mother would pay me a quarter a page to read a book and I couldn’t make 50 cents. I just couldn’t do it.
Economic systems rise and fall just like empires. That’s the kind of perspective we need to take if we hope to prosper for centuries rather than for the next quarter.
If we moved from industrialized agriculture to re-localized organic agriculture, we could sequester about one quarter of the carbon moving into the air and destroying our glaciers, oceans, forests and lands.
We prided ourselves at Oregon, where teams said they were going to try to beat us down and try to manhandle us, and maybe in the first quarter they were running with us, but it was just, ‘Let’s see how they are come the fourth quarter when they’re tired, and they’ve had 70 to 80 plays coming at them non-stop.’
‘Captives’ was a deliberate bridging exercise, an attempt to use detailed knowledge of what Britain was like on the inside, to reach a deeper, more variegated understanding of how its peoples experienced external adventures and aggression over a quarter of a millennium in four continents.
What I’ve seen, and the reactions from ‘The Final Quarter’ and ‘The Australian Dream‘, is that a lot more people are more willing to share their stories around racism.
I look at my own reservation, the White Earth reservation in northern Minnesota – on my reservation, one quarter of our money is spent on energy. All of that money basically goes to off-reservation vendors whether it is for electricity, or whether it is for fuel.
When trouble strikes, which it always doesbad economy, bad quarter, activists, takeover – when trouble strikes, those board members who don’t understand or are not committed are not helpful.
When the Voyager 2 spacecraft sped through the Saturnian system more than a quarter of a century ago, it came within 90,000 kilometers of the moon Enceladus. Over the course of a few hours, its cameras returned a handful of images that confounded planetary scientists for years.
Islamist terrorism.’ The very phrase is contentious. No one wants to make this problem harder by unfairly branding and alienating a quarter of the world’s population, and even in this construction, no one should be thinking this means all of Islam or all Muslims.
A long sea implies an uniform and steady motion of long and extensive waves; on the contrary, a short sea is when they run irregularly, broken, and interrupted; so as frequently to burst over a vessel‘s side or quarter.
Almost a quarter of our planet is a single mountain range and we didn’t enter it until after Neil Armstrong and Buzz Aldrin went to the moon. So we went to the moon, played golf up there, before we went to the largest feature on our own planet.
The quarter finals is always an exciting round because you know you’re one match away from that one table situation: where the magic really starts to happen at the Crucible and where it starts to come into its own.
I really don’t like thoroughbreds, but I was getting bored with quarter horses.
At Bloomington, Indiana, I was invited to listen to music written in quarter tones for four harps and voices. I had to go out to be sick.
Elisabeth Schwarzkopf
We are inheriting the worst financial system since the Depression. We’re inheriting a situation – when people go back and study major banking crises a quarter century from now, the one that America developed in 2007 and 2008 is going to be one of those crises.
The fourth quarter is where players are made.
Wayne Lukas was the bar. Wayne impacted Quarter Horse racing and thoroughbred racing like no other.
Wagner is a composer who has beautiful moments but awful quarter hours.
Gioachino Rossini
This majority is working for America, and one of those ways is we have tremendously low unemployment. This economy has created millions of new jobs, and we are expecting growth this first quarter of somewhere higher than 4 percent.
After I retired, I spent a quarter of a century in the business, and when I retired and a new regime took over, Vince McMahon Jr. and that, and in the beginning I went back to help out. I color commentated with him, but then I started to see things that were disturbing to me.
It is important to let every employee know where he or she stands throughout his or her time in your business; I would suggest every quarter of the fiscal year. By being honest and open with each team member and their performance, you create value in their efforts.
I’m not taking jobs anymore where I’m getting paid a quarter of what the male co-star is being paid. I’m not allowing that in my life.
My goal is to be competing to win tournaments that I’m playing instead of just content with making a quarter.
Q1 is the easiest quarter to make. If you miss your Q1,

Q1 is the easiest quarter to make. If you miss your Q1, regardless of the type of revenue you have, you aren’t going to make your revenue plan for the year because your budget process isn’t accurate.
Our economy creates and loses jobs every quarter in the millions. But of the net new jobs, the jobs come from small businesses: both small businesses on Main Street and many of the net new jobs come from high growth, high impact businesses that are located all across the country.
During my years in the United States, I met a lot of evangelicals; they comprise a quarter of the American population, and are utterly unlike most Christians you’ll encounter in this country.
The basic story for the opener is that word came through the bar that someone got knifed and killed up on the Moon Walk. It turns out to be one of the quarter regulars that everybody knows, including Maestro and Bone.
Robert Asprin
The Cox Committee found that the Chinese military acquired many of the technologies over the past seven years, although many of them had been targeted for acquisition for more than a quarter century.
Honestly, the type of runner I am, I’m a physical guy, and I try to set the tone early in the game, so you’re going to see it a lot in the first and second quarter.
As an astrophysicist, my research work involves mapping dark matter, the elusive substance that accounts for about a quarter of our universe.
One of the most watched – and least meaningful – financial metrics each quarter is the number of ‘earnings surprises,’ or instances in which companies’ profits beat analysts’ expectations.
Everyone wants to play in the fourth quarter, everyone wants to close the game. It’s the most important time of the game, so being out there is great.
President Gerald Ford was no intellectual, but he had served with distinction in combat as a naval gunnery officer and then as Congressman for a quarter century.
It has been lately urged in a very respectable quarter that it is the mission of this country to spread civil and religious liberty all over the globe, and especially over this continent – even by force, if necessary. It is a sad delusion.
I am half Puerto Rican, a quarter German and a quarter black. That was always a big issue for me – being mixed race – because casting directors tended to be very like, ‘OK, are you Hispanic for this role?’ ‘Or is she going to be African American?’
Naya Rivera
I always say that there are manufactured coaches and natural coaches. I am one of the natural ones. I do not have to sit there and watch videos for hours. I look at what I have to watch, and in a quarter of an hour, I understand what I can understand.
I enjoy the last quarter of all basketball games.
Publicly traded United States companies report sales and profits to investors every quarter.
You ask what my conclusions are, rereading my journals and looking back on World War II from the vantage point of quarter century in time? We won the war in a military sense; but in a broader sense, it seems to me we lost it, for our Western civilization is less respected and secure than it was before.
I think New Orleans is such a beautiful city. It looks like a fairytale when you walk through the French Quarter or the Garden District. There is such a lush sense of color, style, architecture – and the people themselves.
Anika Noni Rose
As for AIDS, it’s a plague. We are human, we get plagues. They come along every so often, kill off two thirds of the population; in the next generation it’s a quarter; after that it’s a childhood disease.
Larry Niven
Every quarter, we need to see the portfolio and follow the accounting practice of mark-to-market that values investments according to the prevailing market prices and at the price at which they are made.
One of the advantages of the book’s having been out there for more than a quarter century is that there’s been time for people to report back on what it’s done for them.
Andrew Tobias
Punditry is like weather forecasting: the winds can shift without warning. I remember when nobody would bet a McDonald‘s Quarter Pounder that Bill Clinton would win the White House.
I loved statistics from a young age. And I studied very much in Sweden. I used to be in the upper quarter of all courses I attended. But in St. John‘s, I was in the lower quarter. And the fact was that Indian students studied harder than we did in Sweden. They read the textbook twice, or three times or four times.
The contention is if you don’t do it in the first quarter, if you don’t box out and control the glass in the first quarter, you are not going to do it in the fourth quarter and overtime.
When you set a play in the French Quarter in New Orleans, it’s hard not to acknowledge the whole African-American, French, white mixing of races. That’s what the French Quarter is: it’s a Creole community.
I rent space on a farm for 15 dollars a month, and I have the use of about a quarter of an acre.
True wealth is not measured by how much money you’ve got in the bank or how many toys you’ve got. Some of the happiest people in the world don’t have a crying quarter, but they’ve got all the things that mean a lot to them.
Here’s a startling fact: in the 45 years since the introduction of the automated teller machine, those vending machines that dispense cash, the number of human bank tellers employed in the United States has roughly doubled, from about a quarter of a million to a half a million.
A city can only be reconstructed in the form of urban quarters. A large or a small city can only be reorganized as a large or a small number of urban quarters; as a federation of autonomous quarters. Each quarter must have its own center, periphery and limit. Each quarter must be a city within a city.
There are several insights at the heart of the A’s system that I think are wonderful for baseball. One, that it’s a team game. That no one player is going to make that much of a difference to your team, so for god‘s sake don’t go blow a quarter of your budget on one guy.
Michael Lewis
The Bodleian Library, next to the Sheldonian, is one of the great libraries of the world. As well as holding most of the books printed in England since the first quarter of the 17th century, it houses priceless printed texts, manuscripts, and collections.
I was in the business for almost a quarter of a century, and I’m very proud of my career.
I had spent many years before I was 31 hearing people t

I had spent many years before I was 31 hearing people tell me, Oh Man, you’re so funny, you need to be in television. But that and a quarter won’t get you on a bus.
Chi McBride
To be efficient with the football in practice and on the game field obviously is the most important thing, but be efficient with the football, make smart decisions, be great on third downs, be great in the red zone, when the game’s on the line in the fourth quarter – that’s what I love.
We spent zero dollars on advertising. We just had a YouTube video and that was it. We did a quarter million dollars in revenue, just in three weeks.
Mark Rober
I’m not saying I’m even half as talented or a quarter as talented as any of the people I’m inspired by, but if I hear a beat Busta Rhymes would absolutely kill, I’ll use my voice to do a flow similar to his.
Every quarter, we give an award for a breakthrough idea even if it doesn’t make it to market.