Top 303 Brands Quotes

In this post, you will find great Brands Quotes from famous people, such as Katrina Lake, Dan Schulman, Alexa Chung, Simon Mainwaring, Angela Ahrendts. You can learn and implement many lessons from these quotes.

I'm most passionate about personalization. I firmly bel

I’m most passionate about personalization. I firmly believe that personalized experiences with brands will most drive loyalty and relevance for customers in the future.
I do think that in a digital future, consumers will increasingly turn to brands that they trust. Trust, security, and service are even more important in a digital world.
I only ever involve myself with brands I truly adore.
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.
Great brands and great businesses have to be great storytellers, too. We have to tell storiesemotive, compelling stories – and even more so because we’re nonfiction.
Being in Loyola College exposed me to other options and gave me confidence, apart from the freedom to bunk classes. I became a merchandiser and then a garment manufacturer, and interacting with foreign buyers and manufacturing foreign brands in India gave me a high.
I do think brands are like people.
A major celebrity is a major brand, and major brands pick very critically what other brands they’re going to associate with. So an A-list celebrity usually picks an A-list brand.
In terms of brands, I generally try to stick with EDITION Hotels or Soho House. That way, I know what I’m getting myself into. Plus, the lobbies and bath soaps smell the same – if you‘re into that kinda thing, which I am.
In the U.S., Wikia has content sponsorships with top brands, including Blizzard Activision, Sony, Microsoft, Electronic Arts, ABC Television and others.
When it comes to other celebrity brands, I think a lot of people do a great job, but it can’t be all about them. Everybody doesn’t want to just look like the celebrity, because they can’t. They just want one element of that style.
So, if you look at what’s common among some of the companies I have, including the Four Seasons, NewsCorp, George V, the Plaza, these are all irreplaceable brands in their own fields.
Johnson Publishing offered me an opportunity to build back iconic brands like ‘Ebony’ and ‘Jetmagazines.
I’ve seen many of those brand collaborations where, basically, the only point is sticking on a Gucci sticker. That degrades good brands.
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float – and at the speed industries move at today, brands sink fast.
We didn’t have nine brands of cereal at home. We’d line up to fill our bowls from a giant vat of oatmeal.
There’s a lot of brands around the world that want to get exposed in the U.S.A.
I like a lot of independent brands – Melbourne‘s Kloke, Handsom and Neuw Denim, and Bassike in Sydney. It’s easier to be proud of what you’re wearing if you’ve met the people behind the brand and there’s more of a personal story.
Brands are in your face 24/7; I’m sure you’ve consumed a couple brands today. So it’s fun working with them. People recognize brands, and people are starting to recognize my brand.
When brands advertise with sports players, it inspires people to be part of and play sport.
Airbnb is different from most brands. We’re a community of individuals, and yet there’s a consistency holding us together through the values we share. We have a common belief in belonging, but everyone’s expression of it will naturally always be a little different.
I think a lot of brands reach a point where they say, ‘We kind of have a formula – we’ve got it made.’ Our formula is there’s no formula.
I would like to work with brands I personally love, like Haider Ackermann, Chanel, or Off-White, to even newer brands like Rhude and A-Cold-Wall. It’s easier and more organic when you know and love the brand already.
I know the consequences of my decisions. I’ve said no to the biggest of brands. So when I say no to something, I know how much business I will lose out on.
Kangana Ran
The next generation of luxury consumers are much more socially conscious, and they look to invest in brands that see the world the way they do.
We can’t go to courts in China, so we have to find alternate ways, like working with brands to try and create a level playing field by identifying the most obvious polluters.
I love bags, shoes and have around 20 pairs of shoes and 10 bags from different brands.
When I first started, there really was no beauty guru community. I didn’t have the right production resources. I had to learn how to edit. I didn’t even have beauty products. I had to go out and buy them myself because beauty brands didn’t even know what a beauty guru was.
Apart from films I’ve been shooting a lot of ads and signing on with a lot of brands as their primary endorser.
Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends… It’s every brand’s goal to be seen in the mainstream, and hip-hop music has become mainstream music.
Adam Kluger
There’s a level of exposure that ‘Smackdown’ and ‘Raw’ get that other brands like ‘NXT,’ ‘NXT UK,’ and ‘205 Live’ do not get. But at the same time, I feel like I would not be who I am without ‘205 Live.’
I don't pretend to be any different just because I win

I don’t pretend to be any different just because I win tennis matches, so hopefully brands appreciate my approach and my likeability, because it’s who I am.
As a consumer, I love nothing more than to find and support women-owned brands – and especially women of color-owned brands.
In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.
As a longtime fashion enthusiast and the architect of the YMCMB lifestyle, it makes perfect sense to partner with the esteemed Bravado and move into fashion and launch my apparel brands.
Obviously, as a marketer, I love to work with brands that aren’t static, that have life and personality.
A lot of brands are saying they’re going to make ‘gender neutralclothing. But clothing is gender neutral.
Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not have the marketing capabilities or budgets to build powerful global brands.
Nirmalya Kumar
I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn’t support the brand or it doesn’t make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy.
Adam Kluger
On Amazon, you find retailers that want Amazon to do part of their services. Those, you don’t find to the same degree on Google Shopping. On Google Shopping, you find sort of the bigger brands, those who want to have the customer relationship themselves – the data, the payment details, the search patterns.
Twenty-five percent of search results for the world’s top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.
Erik Qualman
Everything you do on Facebook will affect what comes in your view in the future. If you like crappy things that you don’t care about, you’ll see more crappy brands that you don’t care about in the future, and it might even affect your experiences when you walk into bars, churches, schools, shopping malls, etc.
I’ve never made a penny from any of the school stuff I’ve done. I’ve had brands asking me if they can sponsor my channel for a year, stuff like that. But I’ve never monetised it. My books and my 90-Day Plan are my business.
I think it’s boring when everybody wears the same brands or the same styles, and it’s like, ‘Oh, this is the new trend.’
Designers still won’t dress me, and if they do, they will send a dress that doesn’t fit me because it’s the only sample that they have in their office that we can get to in time, and then it’s hard because I don’t want to support certain brands that I don’t feel like are diverse in their messaging.
My favorite leisurewear brands are Lululemon and Nike. They feel like a second skin, they never restrict my movements, and they keep me cool and warm.
In terms of brands, Jovani is one of my favorites, and also Zhivago, and I love Steve Madden shoes.
I think there are very few brands with a person’s point of view behind them.
When Jackie Kennedy wanted to wear her favourite European designers, she was told no. She had to start working with brands like Adolfo, who had to create Chanel knock-offs because that’s what she wanted to wear.
I’ve been fortunate enough to pick the brands that I collaborate with based on if they feel authentic to me and if it’s on-brand with what I am doing.
Brands are essentially forbidden from saying or associating themselves with the Olympics – something that has been commonly owned by Western Civilization since the Greeksunless they hand over piles of cash to the Games.
I am very happy working for my European brands. My legacy isn’t going to be a museum. Yet I would be very good at it. It’s so painful. It’s like everything – the same old guys – Herzog & de Meuron, Frank Gehry, Renzo Piano – they don’t pick original people.
Brands, musicians, and public figures were among the first to embrace video on ‘Instagram‘, and we’ve been impressed with how brands have extended their reach with video ads.
I don’t care for brands. I’m more of a boutique shopper because the things I will find there are unique, and there won’t be any copies.
Hulu is about the shows, not the networks. The shows are the brands that users care about.
When it comes to brands and having the opportunity to be an entrepreneur, social media has really become a great outlet for people to become their own boss.
Harman had great brands, but the processes were falling apart.
I’m always up for collaborating with brands and people who actually design, but doing your own line is a whole other beast. I don’t think I could deal with the criticism.
When it comes to beauty in particular I think it’s really important to choose brands that have real and genuine expertise. Brand that I trust.
All clothes are worn on the street, but ‘streetwear’ had once described T-shirt brands and skate-inspired brands, and now it’s just a lazy innuendo used to describe clothing made by designers that the establishment deems ‘less than.’
I’ve seen a lot of brands fail because they went, ‘Hey, look, we’re from New York, and that’s what we’re all about.’ But wherever you go, people are proud of where they are. So even though we’re from New York, what we do is a mindset: it’s got to work in Japan, in Los Angeles, London, wherever.
Summer is conference season – a critical time for building brands, making connections, and shaping industries.
We have received a heritage of craftsmanship, of aesthe

We have received a heritage of craftsmanship, of aesthetics, of taste, of identity. Our brands have the beauty to preserve and perpetuate it.
There are not that many new media brands you can say that about nowadays.
For the most part, I’m very into sweatpants and cute tops from streetwear brands like Supreme and Palace for a ’90s tomboy vibe.
I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn’t do that for my films because that’s something I do separately. What I do with my films is something I am extremely passionate about.
I’ve never been comfortable being a pawn. I work with brands where I feel like I can have my say and companies that I’m proud to be in a relationship with. Partnerships take a lot of time. If I am going to put my name and my face and my energy behind something, I want it to be authentic.
Morphe was one of the first makeup brands that I worked with when I was just starting out. The great thing about them is that they were really invested in social media and influencers like me early.
I like lip liners over lipsticks. I have so many of them from so many different brands, so I just pick the color that works.
I want young people to be able to buy into what I design. When I was young, I wanted to buy designer brands even if all I could afford was the cheapest wallet, the cheapest pen, the cheapest T-shirt because I wanted to be a part of it.
What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.
There are a million brands of micellar water, but the Bioderma was recommended to me by a makeup artist, and it really cleans your face when you’re not able to wash it on the spot.
As a black woman trying different products and figuring out what works best for me, the one thing that I realized is that hair brands lump us together as having ‘black hair,’ but all black hair is not alike.
The Dover Street Markets bring brands of all disciplines together to sell their products in an open atmosphere that, most importantly, incites creativity. They are, along with the ‘Comme des Garcons’ stores, usually located in areas off the beaten track.
Your brand is your public identity, what you’re trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.
Univision’s close-to-50-year relationship with Hispanics makes us one of the leading media brands in this country and the gateway to connect with this consumer.
I’m basically a marketing director, a CEO and a racing driver all in one, because I have to understand why brands would want to partner with me and sponsor me and give me the support I need to race, because if I don’t have the money I don’t race.
As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.
I am always fascinated by the lighting and the brands they have at TJ Maxx.
Great brands are meant to be great aggregators.
It seems that, every day, a new brand is popping up, and everyone has become an expert on supplements and training. Hey, there’s a lot of great brands and products out there, but there are also those just looking to grab a piece of the money pie.
There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.
Brands are about editing.
HSNi’s performance gained momentum throughout 2014 as we executed on our strategic priorities across our business, by strengthening our customer file, optimizing our digital platform, and differentiating HSNi and our brands at content-rich, immersive commerce destination.
Just as established products and brands need updating to stay alive and vibrant, you periodically need to refresh or reinvent yourself.
When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place.
My brands are an extension of me. They’re close to me. It’s not like running GM, where there’s no emotional attachment.
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.
I do think a lot of brands shy away from politics, and that’s a shame. I want BOB to be political, despite us being a small independent company.
The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
Many large brands are now just marketing machines for what’s being made offshore.
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
Google is in a position where it doesn’t even have to strive to become a hip, conscious choice. Brands are temporary fads. Functionality is forever. Google just has to ‘be,’ and everyone will end up there sooner or later.
As I've progressed in my career, I've come to appreciat

As I’ve progressed in my career, I’ve come to appreciate – and really value – the other attributes that define a company’s success beyond the P&L: great leadership, long-term financial strength, ethical business practices, evolving business strategies, sound governance, powerful brands, values-based decision-making.
I only support cruelty-free brands, and I hope that more brands stop testing on animals because it’s just completely unnecessary and barbaric.
Hearst makes smart investments and partnerships across important industries, and HearstLive is the perfect opportunity to highlight the amazing innovations coming out of all of those brands.
All the skateboarding brands that I was into had graphic T-shirts. In the ’90s, there were different styles that went along with the different influences in skateboarding, whether that be hip-hop or rock and roll and grunge. And that’s what I was into, so I was following all that.
Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it’s marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it.
A sonic logo on its own isn’t going to do very much. We get frustrated with smaller brands who come to us and say, ‘We need a bing-bong’. You just can’t encapsulate a brand for £500 in a three-second sound. It doesn’t work.
My rookie year, I was wearing more known brands: name brands, higher-end brands.
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
Film is a natural progression for Saban Capital Group with existing interests already in television, media and brands.
Since my family owns the Trump National Doral, I spend a lot of time on the course. Trump Doral’s Golf Shop is the largest pro shop in the country and carries limited-edition pieces and exclusive brands.
Many brands have lost their way in the process of evolving from a small company to a much bigger corporation.
One thing I think constantly is if brands like Gucci can make plus-size menswear, then why can’t we see it for women?
Haier, a Chinese brand, exemplifies the trend of emerging market companies building brands that are being accepted, if not recognized, by the Western consumer.
Nirmalya Kumar
Everybody thinks I wear fake tan but I hate fake tan! Never been able to get on with it. I’m always linked to different fake tan brands and it’s nonsense because I’ve probably had three fake tans in my life.
I’ve created a bridge between European electronic culture and urban American culture, and I’ve worked with established brands.
The reach of Coke and McDonald‘s is undeniable, and I’m thrilled these iconic brands are joining forces to inspire local communities through messages of peace and motivation in unique ways. It’s an added bonus that they are using the lyrics to ‘Rise Up’ as a part of those messages.
I don’t spend on expensive brands. I don’t need foreign holidays.
It’s been amazing to see how brands, magazines, and designers are focusing on real stories from older women.
I love to put on lotion. Sometimes I’ll watch TV and go into a lotion trance for an hour. I try to find brands that don’t taste bad in case anyone wants to taste me.
It’s always a benefit to have the fans kind of salivating at the thought of your debut, of you changing over brands.
Every brand has something on the Internet, whether it’s video or doing something on social media. It’s just another form that brands are starting to realize they have to be a part of.
Anthony Padilla
As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
We began Sundial Brands as young entrepreneurs, and as we move forward towards our goal of becoming the number one global family company serving our communities in a way that is aligned with their needs and our core values, we will always be entrepreneurs.
I love wearing brands and all but Sarojini Nagar is at a different league altogether. I used to go there every week, bargain and stuff my bag.
In the direct-to-consumer channel, we continue to look at the entire world as an extension opportunity for all of our brands.
I’ve gotten to work with some amazing brands that, in many cases, market to female consumers.
The Lego children and fans are highly engaged people, so they expect a high degree of interaction with us. If you go to YouTube… we were told by Google last year that we are the second most-watched brand of all brands.
Jorgen Vig Knudstorp
With Huda Beauty Angels, we’re investing a portion of our personal family wealth to women-led brands that we believe in!
The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined.
People think if you win the ‘Bake Off’ you walk straight into a big book deal and all of this but it isn’t like that. You’ve still got to work really, really hard – probably harder than before – to make the right connections, to tour with brands, to discuss opportunities and negotiations.
The biggest thing I’m seeing – and I have to be careful what I say here – is that people are tired of the old guard and the familiar brands. They’re looking for more individuality and creativity, and that’s coming out of this whole new wave of younger brands: Thom Browne, Michael Bastian, Robert Geller, myself.
Simon Spurr
I take a lot of pride in my brand on social media and t

I take a lot of pride in my brand on social media and the other brands that I work with. Social media is an amazing place and platform to communicate with your fans and supporters.
Survivor‘ wouldn’t have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on ‘Survivor’ was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.
I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive.
I think to create brands such as ours and to develop them takes time, and many people when you ask them what is luxury, they say time. And in a way it’s true.
Ford had a number of different strategies over the years that they thought obviously made sense at the time, just like all the different brands, and also the regional operations.
Collaboration among individuals, brands, and industries will only continue to accelerate as technology facilitates and enables greater connection in real time from anywhere in the world. It’s why we’re experiencing such an unprecedented pace of innovation in every aspect of our lives.
Ever since we published the first Apple report, we’ve had some other brands turning more proactive.
I was aware that there weren’t many make up brands that catered for women for extra pale skin so I feel proud that I’ve been the person to do it.
I measure success depending on the brands that come to you, the opportunities that you get, also the feedback that you get from people.
I hope to show people everywhere that you can be unapologetically you and still succeed. I also hope that by using more diverse models, brands can see that there is power in diversity, and not shy away from doing something new for fear of failure. The effects are bigger than just the fashion industry.
As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.
Nirmalya Kumar
My husband is in branding. He brands placescities, institutions.
Other brands I like besides Versace… Tom Ford makes incredible suits. I love the glasses as well. I have a plethora of Tom Ford shades. Who else do I like? Dolce & Gabbana, Dior Homme.
Brands are useful ways of short-handing practically anything – look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis’s ‘Glamorama.’
Styling is such a small part of what I do. I have, like, 10 jobs. People don’t know that I work so much on the back end of things. They think I’m just dressing people. My business is with brands.
Jessica Mulroney
I’ve always wanted Sundial Brands to be an inspiration to other minority-owned companies of how a business against all odds can achieve excellence, have significant social impact in our communities, and be successful on a world stage.
When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn’t wholly who they were, which then became an image that they sold. That’s still a brand to me.
The Indonesian brands aren’t interested in sports people, only movie stars, because they can get more exposure in the media.
Taufik Hidayat
Consumers are looking for those trusted brands to help with search and discovery and streaming content choices.
I definitely love that all these car brands are coming out with hybrid forms of every car that they have. It’s very awesome because I think it does make a difference, and it doesn’t hurt that you save a lot of money on gas.
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
If a comedian has a strong following, and the branded segment feels different compared to what you typically do, people will know right away that it’s not authentic to who you are as a comedian or performer. Brands need to keep that in mind.
There’s an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content.
People like Narendra Modi and Rahul Gandhi, who have spent Rs 500 crore to build their brands, will take that money back from us only. How can they deliver good governance?
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.
I grew up in Perugia, Umbria, in a world outside of fashion, so I didn’t learn about it until I was older and moved away. In Milan, the women are really into fashion, and all the big fashion brands are based there, but I don’t think they feel pressure to look good all the time.
Building brands and helping people figure out their identity – as far as a business identity and everything – was kind of my niche.
As a person in the industry, as well as a makeup lover, a lot of times we see brands pressured to do things because of the status quo instead of being genuine and wanting to create and be inclusive. I wouldn’t throw the name universal onto my color corrector if it wasn’t really that.
In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.
If I’m in London I might meet with the fashion brands I work with or be at Vogue, where I’m a contributor.
There are brands out there in the world that have an in

There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.
With ability to produce a diverse range of products, India has the potential to become the one-stop sourcing destination for brands and retailers of ASEAN nations.
China is a country, still, of great contrast. While hundreds of millions of people are part of the middle class and yearn for things made in America – American brands, movies, music – there are other hundreds of millions of people throughout China who are living on the equivalent of one U.S. dollar a day.
For its health, cricket needs to look outward to the sharpest minds, to people who sustain and nurture brands and often take hard but necessary decisions. Cricket cannot be bound by cricketing minds alone.
If you look at the Internet, it’s been hard for a lot of the traditional media companies to launch viable brands.
Tom Freston
That image is now associated with the Portuguese coaches: the ability to adapt, to arrive and win, to assemble good teams and good structures is undoubtedly one of our brands and I think that’s the main fact for which we are most respected around the world.
Health innovation, enabled by digital technologies to build big consumer service brands, is an incredibly interesting, complex problem to work on.
Imagine maintaining 70 brands in a digital world – it is a nonsense. It is better to focus on a fewer, more distinct brands.
I don’t shop much, but my go-to brands are Topman, John Varvatos, AllSaints, Marc Jacobs, and Theory. Of course I like Nike; that’s a given.
The kind of roles which you get, people identify with your roles, and it then leads to the kind of brands you get.
Kangana Ran
Instead of worrying about potential disruption, brands can be creative societal disruptors – because their consumers will be right there by their side as committed partners in a better life.
I like to feel comfortable. I love British brands, and I enjoy dressing in a way that makes me feel good.
I think we run into issues when our online brands are not rooted in who we are, and I think we need to have explicit discussions with ourselves about who we want to be, what we want to represent, and how we want to express that.
It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.
I can’t have cinema popcorn because it’s all full of sugar, unfortunately. Well, I do have it and I don’t have it. I love movie night and there’s lots of healthy brands of popcorn nowadays, so it’s good as a snack.
I find working on brands some of the most interesting work you can do.
I probably have everything that Apple has made and everything Bose has made; I am very loyal to certain brands.
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
I think I am one of the smallest surviving brands.
Fashion brands are really useful in producing algorithms to find out how people think and how they feel.
Books are not brands. Some people are very willing to see themselves as a brand, but you can’t be a certain type of writer to a certain type of person all the time. It will kill you.
Kmart appreciates and supports exclusive brands.
Don’t have just anyone run your social media. I think it’s insane when brands or celebrities relegate their social media to an intern or someone who does not know them well.
I have three makeup brands that I couldn’t live without – Tom Ford, Nars and Laura Mercier.
When you have premium brands, you have to have the right balance of communicating all of your values.
Some of the corporate houses are using films as a means to market their brands. They are not concerned with the storyline. When it comes to big-budget films, simple storylines told with conviction are still the safest best.
You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.
Red Bull is an energy drinks company operating a team in F1, of course it doesn’t sit particularly well when you are competing against iconic brands like Ferrari and Mercedes. We are happy to be perceived as a bit of a maverick.
I really like walking for brands where I like the clothes, because it’s a big part of the whole thing.
I think it is very important to learn to say ‘No.’ I think it is sometimes important for brands or the creative director to learn to say, ‘This might be on trend, but it is not right for us.’
If you look at Disney‘s slate compared to the other Hollywood studios, it stands out because of big titles and strong franchise films which also extend beyond cinemas, to merchandising or theme parks given the legacy of the four brands – Disney, Pixar, Marvel and now Lucasfilm.
I've always been a fan of the Dark and Lovely brand. I

I’ve always been a fan of the Dark and Lovely brand. I grew up using their products at home. I only work with brands I believe in, and I’m so happy to be a hair color ambassador.
The case for sponsorships in commercial spaceflight is compelling and could dramatically impact the economics of space tourism. Global brands are looking for fresh, new ways to position themselves on the leading edge of their categories.
People are understanding what it means to really create a space that feels like a direct reflection of you and I think with brands like Living Spaces, you can really start to take those chances for the first time.
I do not stick to one style only and prefer mixing and matching brands with sort of casual-meets-cool sentiment.
I’ve never worn plus size brands, and I never had to because I found what worked for my body type. So my advice is to find what works for you.
As I got older, the requirements of my skin changed. I had access to premium-quality products and these were great brands with amazing research behind them, but they took care of some needs, not all.
My advice to owners of fashion brands is that you have to give digital a seat at the board table. A lot of brands treat digital strategy as something on the side.
Brands are only powerful if they’re real and authentic.
Why not mesh the brands more? I don’t think there is anything wrong with that.
Owning content and original content has been our lifeblood – we’ve never been a suite of brands that’s been reliant on a movie library or on rented series from other networks.
Be on the lookout for Saban Brands on a constant basis.
The challenge at this point is helping a brand understand they’re not just commissioning a viral video but tapping into an existing fan base and an audience that’s very loyal… It’s two brands working together: the Rhett and Link brand and their brand.
Charles Lincoln Neal
I love fashion. For me, it’s always interesting because I like to be able to mix up different styles and different brands, kind of like how my music taste or personality is. There’s lots of influences.
Ultimately, it’s possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.
Maybe I didn’t take the advantage and become a star and get all the brands so that I could solidify my space in the world.
Oftentimes, successful brands can lose discipline or become complacent over time, applying less rigor to the cost control and returns on investment.
What happens in the media is the cult of personality. The brands who have been forced to cut their staff have been forced to take on the brands of journalists.
At URBN, we see ourselves as customer specialists, a collection of brands, each one specializing in one particular customer group, a particular lifestyle or a life stage. We offer her things she wants in environments that inspire her. We talk to her and listen to her ideas and opinions.
The really great brands live on this idea of bringing something that’s truly authentic – and then building around that. It’s not about trying to be something as much as it being who you are in the best light possible.
Invest in brands that make you feel good and that you believe in.
The brands that you can put on children’s pajamas, ones that give moms a feeling of warmth and comfort, are in short supply.
I’m a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren’t valuable. Or theirs are, but yours aren’t.
Tim Armstrong
U.S.A. and the NBA are two different brands of basketball.
There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters.
I didn’t know anything about running gear when I started out, but after trying a few shoe brands, I’ve discovered that Brooks are my preferred shoes.
Socially conscious brands engender more loyalty.
I really love it when brands get very creative with products.
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as ‘sophisticated,’ ‘desirable,’ ‘innovative,’ ‘friendly,’ and ‘trustworthy.’
Nirmalya Kumar
Who I was was not acceptable to black L.A. youth: the way I spoke and my sense of humor. Everybody else had relaxers and pressed hair. I wore my hair in an Afro puff. Nappy. The way I dressed. It was all about name brands at the time in L.A. I had no idea. All those things, I failed miserably at.
Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content.
In hindsight, most of us are also limited with our resources, one has to think about themselves too. So I put it out there that I’m open to collaborations on social media, for brands too, if they deposit money directly into the account of an NGO, I send them.
It's wonderful that newer brands such as Fenty are maki

It’s wonderful that newer brands such as Fenty are making clear statements about being for all skin tones.
When I’m dealing with Britney Spears and Katy Perry, these massive brands, like, really, very Coca-Cola, you know what I mean? There are certain kinds of standards. There are risks you can take, and there’s risks that you don’t. And I think I’m interested in taking a little more risk in my own music.
Thankfully, as much as Hollywood is interested in brands, I think people are still looking for originality and freshness.
We have to treat smoking as a major public health issue. We have to reduce the extent to which young people start smoking, and one of the issues is the extent to which display of cigarettes and brands does draw young people into smoking in the first place.
Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.
I’m into fashion and design and clothing, but I’m not into supporting brands if I don’t know what their message is, and how the people that work for them are treated.
The question is not ‘Why advertise in realtime?’ The question is, ‘Who are the brands and businesses that are going to be built off the realtime web?’
If you look at Jeep, Ram, and the premium brands, those are brands that will survive.
As part of modeling, I have acted in the advertisement films of popular brands. Then I got some offers from films.
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.
In 1997, my father appointed me CEO but acted as player-coach, keeping busy on long-term clients such as KFC and international travel brands.
I don’t necessarily have favorite brands.
I can’t mix different sports brands together. I would never go to the gym wearing a Nike sweatshirt and Adidas shoes.
Mango has always been on my radar of good high street brands, but its quality sets it apart for me.
As my own boss, I have the opportunity to get to work with great brands like Old Navy, and I get to style some looks together that people can actually buy and afford.
I guess I always had made some assumptions about what it would be like to work in a tech company, and some were right, and some were wrong. I had a lot of, looking back on it, now naive ideas about how companies build their brands, and a lot of those notions I ended up realizing were kind of wrong.
It’s unfortunate when I see brands spending a lot of time and money on creating online content that hardly anyone watches.
As ubiquitous as the brands of the warehouse clubs are – Costco, BJ’s and Sam’s – they’re not everywhere. If you have less than a million people in your town, or less than 500K, you might never get access to wholesale savings.
Bloggers and stores and publications and brands and houses all need to sort of take a deep breath and relax because no one is going away. The brands aren’t going away. The designers, bloggers, publications aren’t going away.
If you look at the automobile in many countries, there is a certified pre-owned market for Lexus, BMW, and many other brands. When you buy a high-end smartphone, you can expect the same kind of a situation there.
China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.
It’s amazing to be an incubator. Many of my muses have gone on to other brands.
Cross platform, we have opportunity across all our businesses to not only take the most well-known and high-profile brands and bring them to life with the guidance of people who know them well, but to incubate new ones.
In the 1940s, cigarettes would be shown in classy situations, endorsed by celebrities – real A-list Hollywood stars in America – the ads would make claims about tobacco quality or manufacturing science and, bizarrely, some brands had what almost amounted to health claims.
As a child growing up in Ireland, you would have to go to Dublin if you wanted to go to the luxury brands. And I remember my mother being too uncomfortable to go into some of those stores. I want to get rid of the barrier.
In everyday life, I’m pretty much T-shirt and jeans guy – a soft LnA shirt, cool APC jeans, Nikes or Jordans. If I’m going to an event I like to wear a suit, sometimes a three-piece. I’m into brands like Simon Spurr – I think he makes great suits – and Dior Homme.
The reality of it is, we have to have an enormous amount of corporate support to fund 43 race teams and all the things that go on. So there are always going to be brands that may not be ones that you would choose, but that are willing to make a significant investment.
Actually – and ironically – people aren’t really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.
There are too many retailers. There are too many brands. There are too many designers. There are too many discount stores, and the predator online companies are selling discount like crazy.
Walmart is an amazing story of entrepreneurship and, as one of the world’s most powerful brands, touches millions of lives every day.
I don’t follow brands religiously, but there are certain brands I feel comfortable wearing, like H&M and Zara.
What I love about YouTube is that you don't need brands

What I love about YouTube is that you don’t need brands to pay you, because you get paid off the views. When I put effort into YouTube, I directly see money back.
‘Raw’ wants to be the better brand; ‘SmackDown’ wants to be the better brand. A bunch of alphas on both brands.
We have a powerful portfolio of brands that are well-positioned for future growth, both domestically and internationally.
We really see the future of what we calldistributed commerce,’ so how we get our content, our products, and our brands to consumers.
Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
It is sad that the more ‘successful’ a neighborhood becomes, the more it gradually takes on a recognizable, common look, as the same banks, drugstore chains and national brands move in.
We’re in the ‘100 percent return’ business. This is driving millions of new customers into brands; most of our customers are wearing brands they’ve never tried before.
I’ll be honest; I’m a student of fashion. I say that because I just wear what I feel. I’m not led by name brands and things like that.
We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.
A lot of brands, you can’t touch them. When you’re dealing with Snoop Dogg, he brings you closer to the brand and it feels like it’s a part of you.
A lot of brands just push messages out on social media, but that’s not what social is about. Social is about engaging. It’s about a conversation. It’s about listening and then responding. It’s an ongoing conversation with our fan base.
I think a lot of what I wanted to do in 2014 was build a repertoire or a portfolio for what I can do with traditional celebrities or with brands or whatever. Maybe 2015 is the year I start reaching out to people I always dreamed to do stuff with.
I am extremely involved in the design process of both my brands, Winter Kate and House of Harlow 1960.
I’ve always believed about brands and media that the mistake sometimes that’s made is to think you’re just going to take what you’ve been doing and kind of re-purpose it into the new platform. I don’t think that ever works because consumers look for different experiences in different media formats.
I am not a celebrity. I work with celebrities, and it is very difficult. When a celebrity wears a dress, it’s good for business, so brands fight for the red carpet. Me? I don’t like it, because fashion becomes a job about dressing celebrities. And it’s a bit boring.
I became a spokeswoman for Future Friendly – a partnership between sustainability experts and household brands trying to inspire people to save water, energy, and packaging.
I think my passion is really more towards older cars, but I think if I said Ferrari or something like that, Id say their brands are really it. Whether its cars I own, probably Ferrari F40 or Porsche Carrera GT.
Do we need to have 280 brands of breakfast cereal? No, probably not. But we have them for a reason – because some people like them. It’s the same with baseball statistics.
One of my business partners would remind me that no fashion line lasts forever, that we would hit the down curve eventually, and that we needed to look for new brands that complement the first one.
I hope to buy brands and businesses globally.
Li Shufu
When your focus is franchises and brands, that limits the kinds of stories you can tell. That kind of thing can be good for the bottom line but they’re not particularly good for showcasing the diversity of human experience.
I want to evolve each season. I never want to be one of those brands where people know what they’re going to see. I always want an element of surprise. One thing I never want to do is copy what anybody else is doing. I have a signature, and it’s very important to me to stay true to that.
The great thing about WWE is the fact they are branching out and doing more brands. Having this just creates more opportunities for everybody, and I just want them all to get a chance. Especially in England. I know we have a lot of British superstars, but it’s still a lot harder for Brits to come over here in America.
I think the digital revolution and the opportunity for smaller brands to get big platforms now is fantastic for professional wrestlers and professional wrestling in general.
My smile has been my ticket to the world. Smiling releases the same feel-good hormones you get jogging. Caring for your lips and gums is important. I brush my teeth morning and night, alternating toothpaste brands. In addition to flossing, I use a Water Pik to massage my gums and remove food particles.
The BBC is a very confident broadcasting organisation and it needs brands like ‘Top of the Pops‘ and ‘Top Gear.’
I like being a consumer. I’ll do collabs with brands I like, only because I would like something free to wear. But I don’t want people to dress like me, which is what you’re asking when you create a brand. The fashion industry’s just a super-duper headache.
We want to help U.S. entrepreneurs, small business owners, and brands and companies of all sizes sell their goods to the growing Chinese consumer class. Chinese consumers will get to buy the American products they want. This, in turn, will help create American jobs and increase U.S. exports.
I love simple, elegant clothing with a hint of sexy, and that, for me, is so hard to find. I usually always end up finding Australian brands, and Kookai is an example of that.
Hugo Boss is one of those brands that fits me perfectly.
I don’t care about brands as long as I love what I am wearing.
I have observed that people make strategic plans for br

I have observed that people make strategic plans for brands, businesses, and companies, but they are not always strategic about themselves.
I think there are a few brands like Nike and Patagonia which are quite progressively minded.
All leading brands started with and still possess the DNA of innovation and creativity, but it is often limited to one or two areas such as design or engineering. For a company to prosper, it must inject this innovative spirit into every aspect of the business.
Debenhams has a strong track record for developing exclusive designer brands.
Brands are spending hundreds of millions of dollars trying to get to young people by using music as the vehicle. Being able to use music data and making it actionable so they can target and speak to these fans, that’s super important.
I don’t believe in brands.
Instead of trying to be the queen of cool, it feels like more of an achievement to work with mainstream brands and reach as many people as possible. It’s more unexpected for someone like me.
Brand marketers don’t believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.
Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.
The meshing of the brands is great. I think it brings excitement. It brings anticipation of not knowing who’s going to be on ‘Monday Night Raw’ or on ‘Tuesday Night SmackDown’ so I think it’s really awesome.
My granddad founded a manufacturing company in Northern England – a place called Bury – that manufactured denim, and one of the brands they created denim for was Disney.
Brands who come to China, often they just care about price – so they actually drive the suppliers to cut corners on environmental standards to win a contract.
China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands.
I think people take for granted the success of the original content at A&E Networks and in building brands. People have selective memory on how long that takes.
We move through soundscapes all the time, and most of them are accidental – a by-product. Most retail soundscapes are accidental, incongruent with the brands, and mostly hostile.
Even though brands are created by people, they belong to the corporations.
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
Getty Images is one of the world’s great media brands and the company has delivered a significant repositioning in the past few years, investing in its products and people to capitalize on favorable sector dynamics and build on its industry-leading position.
I look up to Gigi Hadid. I love where she’s taken herself, I love what brands she’s working on. I respect her because I understand… I mean, girls like her open the doors for girls like me. So all I can do is thank her.
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
Selling scent is a key job for celebrities. At any one time, there’ll be hundreds of them at it, going on the world’s talk shows, doing photo-shoots, providing employment for thousands. Celebrities are instant brands.
I am not only an athlete and sports entertainer, but also have a huge passion for fitness, beauty and fashion, so I am open to many different types of brands. When it comes to brands approaching me, I just need them to be very specific, to the point of what they want and need from me.
Market in India is big enough for several brands. For us, it’s about innovation, making best product, and making the ecosystem better and better. If we do that well, then more people will switch from Android to iOS.