In this post, you will find great Brands Quotes from famous people, such as Katrina Lake, Dan Schulman, Alexa Chung, Simon Mainwaring, Angela Ahrendts. You can learn and implement many lessons from these quotes.
I’m most passionate about personalization. I firmly believe that personalized experiences with brands will most drive loyalty and relevance for customers in the future.
Great brands and great businesses have to be great storytellers, too. We have to tell stories – emotive, compelling stories – and even more so because we’re nonfiction.
I do think brands are like people.
A major celebrity is a major brand, and major brands pick very critically what other brands they’re going to associate with. So an A-list celebrity usually picks an A-list brand.
Johnson Publishing offered me an opportunity to build back iconic brands like ‘Ebony’ and ‘Jet‘ magazines.
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float – and at the speed industries move at today, brands sink fast.
There’s a lot of brands around the world that want to get exposed in the U.S.A.
I like a lot of independent brands – Melbourne‘s Kloke, Handsom and Neuw Denim, and Bassike in Sydney. It’s easier to be proud of what you’re wearing if you’ve met the people behind the brand and there’s more of a personal story.
Airbnb is different from most brands. We’re a community of individuals, and yet there’s a consistency holding us together through the values we share. We have a common belief in belonging, but everyone’s expression of it will naturally always be a little different.
I know the consequences of my decisions. I’ve said no to the biggest of brands. So when I say no to something, I know how much business I will lose out on.
The next generation of luxury consumers are much more socially conscious, and they look to invest in brands that see the world the way they do.
We can’t go to courts in China, so we have to find alternate ways, like working with brands to try and create a level playing field by identifying the most obvious polluters.
Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends… It’s every brand’s goal to be seen in the mainstream, and hip-hop music has become mainstream music.
I don’t pretend to be any different just because I win tennis matches, so hopefully brands appreciate my approach and my likeability, because it’s who I am.
As a consumer, I love nothing more than to find and support women-owned brands – and especially women of color-owned brands.
Obviously, as a marketer, I love to work with brands that aren’t static, that have life and personality.
Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not have the marketing capabilities or budgets to build powerful global brands.
I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn’t support the brand or it doesn’t make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy.
On Amazon, you find retailers that want Amazon to do part of their services. Those, you don’t find to the same degree on Google Shopping. On Google Shopping, you find sort of the bigger brands, those who want to have the customer relationship themselves – the data, the payment details, the search patterns.
Everything you do on Facebook will affect what comes in your view in the future. If you like crappy things that you don’t care about, you’ll see more crappy brands that you don’t care about in the future, and it might even affect your experiences when you walk into bars, churches, schools, shopping malls, etc.
I think there are very few brands with a person’s point of view behind them.
I’ve been fortunate enough to pick the brands that I collaborate with based on if they feel authentic to me and if it’s on-brand with what I am doing.
When it comes to brands and having the opportunity to be an entrepreneur, social media has really become a great outlet for people to become their own boss.
When it comes to beauty in particular I think it’s really important to choose brands that have real and genuine expertise. Brand that I trust.
Summer is conference season – a critical time for building brands, making connections, and shaping industries.
We have received a heritage of craftsmanship, of aesthetics, of taste, of identity. Our brands have the beauty to preserve and perpetuate it.
I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn’t do that for my films because that’s something I do separately. What I do with my films is something I am extremely passionate about.
Morphe was one of the first makeup brands that I worked with when I was just starting out. The great thing about them is that they were really invested in social media and influencers like me early.
I like lip liners over lipsticks. I have so many of them from so many different brands, so I just pick the color that works.
The Dover Street Markets bring brands of all disciplines together to sell their products in an open atmosphere that, most importantly, incites creativity. They are, along with the ‘Comme des Garcons’ stores, usually located in areas off the beaten track.
I am always fascinated by the lighting and the brands they have at TJ Maxx.
Great brands are meant to be great aggregators.
It seems that, every day, a new brand is popping up, and everyone has become an expert on supplements and training. Hey, there’s a lot of great brands and products out there, but there are also those just looking to grab a piece of the money pie.
There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.
Brands are about editing.
HSNi’s performance gained momentum throughout 2014 as we executed on our strategic priorities across our business, by strengthening our customer file, optimizing our digital platform, and differentiating HSNi and our brands at content-rich, immersive commerce destination.
When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place.
My brands are an extension of me. They’re close to me. It’s not like running GM, where there’s no emotional attachment.
The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
As I’ve progressed in my career, I’ve come to appreciate – and really value – the other attributes that define a company’s success beyond the P&L: great leadership, long-term financial strength, ethical business practices, evolving business strategies, sound governance, powerful brands, values-based decision-making.
I only support cruelty-free brands, and I hope that more brands stop testing on animals because it’s just completely unnecessary and barbaric.
Hearst makes smart investments and partnerships across important industries, and HearstLive is the perfect opportunity to highlight the amazing innovations coming out of all of those brands.
All the skateboarding brands that I was into had graphic T-shirts. In the ’90s, there were different styles that went along with the different influences in skateboarding, whether that be hip-hop or rock and roll and grunge. And that’s what I was into, so I was following all that.
A sonic logo on its own isn’t going to do very much. We get frustrated with smaller brands who come to us and say, ‘We need a bing-bong’. You just can’t encapsulate a brand for £500 in a three-second sound. It doesn’t work.
My rookie year, I was wearing more known brands: name brands, higher-end brands.
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
Film is a natural progression for Saban Capital Group with existing interests already in television, media and brands.
Many brands have lost their way in the process of evolving from a small company to a much bigger corporation.
One thing I think constantly is if brands like Gucci can make plus-size menswear, then why can’t we see it for women?
Haier, a Chinese brand, exemplifies the trend of emerging market companies building brands that are being accepted, if not recognized, by the Western consumer.
It’s been amazing to see how brands, magazines, and designers are focusing on real stories from older women.
Every brand has something on the Internet, whether it’s video or doing something on social media. It’s just another form that brands are starting to realize they have to be a part of.
I love wearing brands and all but Sarojini Nagar is at a different league altogether. I used to go there every week, bargain and stuff my bag.
In the direct-to-consumer channel, we continue to look at the entire world as an extension opportunity for all of our brands.
The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined.
People think if you win the ‘Bake Off’ you walk straight into a big book deal and all of this but it isn’t like that. You’ve still got to work really, really hard – probably harder than before – to make the right connections, to tour with brands, to discuss opportunities and negotiations.
The biggest thing I’m seeing – and I have to be careful what I say here – is that people are tired of the old guard and the familiar brands. They’re looking for more individuality and creativity, and that’s coming out of this whole new wave of younger brands: Thom Browne, Michael Bastian, Robert Geller, myself.
I take a lot of pride in my brand on social media and the other brands that I work with. Social media is an amazing place and platform to communicate with your fans and supporters.
I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive.
Ford had a number of different strategies over the years that they thought obviously made sense at the time, just like all the different brands, and also the regional operations.
Collaboration among individuals, brands, and industries will only continue to accelerate as technology facilitates and enables greater connection in real time from anywhere in the world. It’s why we’re experiencing such an unprecedented pace of innovation in every aspect of our lives.
I hope to show people everywhere that you can be unapologetically you and still succeed. I also hope that by using more diverse models, brands can see that there is power in diversity, and not shy away from doing something new for fear of failure. The effects are bigger than just the fashion industry.
As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.
Styling is such a small part of what I do. I have, like, 10 jobs. People don’t know that I work so much on the back end of things. They think I’m just dressing people. My business is with brands.
I’ve always wanted Sundial Brands to be an inspiration to other minority-owned companies of how a business against all odds can achieve excellence, have significant social impact in our communities, and be successful on a world stage.
When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn’t wholly who they were, which then became an image that they sold. That’s still a brand to me.
The Indonesian brands aren’t interested in sports people, only movie stars, because they can get more exposure in the media.
I definitely love that all these car brands are coming out with hybrid forms of every car that they have. It’s very awesome because I think it does make a difference, and it doesn’t hurt that you save a lot of money on gas.
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
People like Narendra Modi and Rahul Gandhi, who have spent Rs 500 crore to build their brands, will take that money back from us only. How can they deliver good governance?
Building brands and helping people figure out their identity – as far as a business identity and everything – was kind of my niche.
In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.
If I’m in London I might meet with the fashion brands I work with or be at Vogue, where I’m a contributor.
There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.
China is a country, still, of great contrast. While hundreds of millions of people are part of the middle class and yearn for things made in America – American brands, movies, music – there are other hundreds of millions of people throughout China who are living on the equivalent of one U.S. dollar a day.
If you look at the Internet, it’s been hard for a lot of the traditional media companies to launch viable brands.
That image is now associated with the Portuguese coaches: the ability to adapt, to arrive and win, to assemble good teams and good structures is undoubtedly one of our brands and I think that’s the main fact for which we are most respected around the world.
Health innovation, enabled by digital technologies to build big consumer service brands, is an incredibly interesting, complex problem to work on.
Imagine maintaining 70 brands in a digital world – it is a nonsense. It is better to focus on a fewer, more distinct brands.
The kind of roles which you get, people identify with your roles, and it then leads to the kind of brands you get.
Instead of worrying about potential disruption, brands can be creative societal disruptors – because their consumers will be right there by their side as committed partners in a better life.
It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.
I find working on brands some of the most interesting work you can do.
I probably have everything that Apple has made and everything Bose has made; I am very loyal to certain brands.
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
Fashion brands are really useful in producing algorithms to find out how people think and how they feel.
Kmart appreciates and supports exclusive brands.
Don’t have just anyone run your social media. I think it’s insane when brands or celebrities relegate their social media to an intern or someone who does not know them well.
When you have premium brands, you have to have the right balance of communicating all of your values.
You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.
I think it is very important to learn to say ‘No.’ I think it is sometimes important for brands or the creative director to learn to say, ‘This might be on trend, but it is not right for us.’
I’ve always been a fan of the Dark and Lovely brand. I grew up using their products at home. I only work with brands I believe in, and I’m so happy to be a hair color ambassador.
People are understanding what it means to really create a space that feels like a direct reflection of you and I think with brands like Living Spaces, you can really start to take those chances for the first time.
As I got older, the requirements of my skin changed. I had access to premium-quality products and these were great brands with amazing research behind them, but they took care of some needs, not all.
Brands are only powerful if they’re real and authentic.
Why not mesh the brands more? I don’t think there is anything wrong with that.
I love fashion. For me, it’s always interesting because I like to be able to mix up different styles and different brands, kind of like how my music taste or personality is. There’s lots of influences.
Oftentimes, successful brands can lose discipline or become complacent over time, applying less rigor to the cost control and returns on investment.
What happens in the media is the cult of personality. The brands who have been forced to cut their staff have been forced to take on the brands of journalists.
At URBN, we see ourselves as customer specialists, a collection of brands, each one specializing in one particular customer group, a particular lifestyle or a life stage. We offer her things she wants in environments that inspire her. We talk to her and listen to her ideas and opinions.
The really great brands live on this idea of bringing something that’s truly authentic – and then building around that. It’s not about trying to be something as much as it being who you are in the best light possible.
Invest in brands that make you feel good and that you believe in.
U.S.A. and the NBA are two different brands of basketball.
There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters.
I didn’t know anything about running gear when I started out, but after trying a few shoe brands, I’ve discovered that Brooks are my preferred shoes.
Socially conscious brands engender more loyalty.
I really love it when brands get very creative with products.
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as ‘sophisticated,’ ‘desirable,’ ‘innovative,’ ‘friendly,’ and ‘trustworthy.’
Who I was was not acceptable to black L.A. youth: the way I spoke and my sense of humor. Everybody else had relaxers and pressed hair. I wore my hair in an Afro puff. Nappy. The way I dressed. It was all about name brands at the time in L.A. I had no idea. All those things, I failed miserably at.
Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content.
It’s wonderful that newer brands such as Fenty are making clear statements about being for all skin tones.
When I’m dealing with Britney Spears and Katy Perry, these massive brands, like, really, very Coca-Cola, you know what I mean? There are certain kinds of standards. There are risks you can take, and there’s risks that you don’t. And I think I’m interested in taking a little more risk in my own music.
Thankfully, as much as Hollywood is interested in brands, I think people are still looking for originality and freshness.
We have to treat smoking as a major public health issue. We have to reduce the extent to which young people start smoking, and one of the issues is the extent to which display of cigarettes and brands does draw young people into smoking in the first place.
Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.
I’m into fashion and design and clothing, but I’m not into supporting brands if I don’t know what their message is, and how the people that work for them are treated.
The question is not ‘Why advertise in realtime?’ The question is, ‘Who are the brands and businesses that are going to be built off the realtime web?’
If you look at Jeep, Ram, and the premium brands, those are brands that will survive.
As part of modeling, I have acted in the advertisement films of popular brands. Then I got some offers from films.
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.
I don’t necessarily have favorite brands.
I can’t mix different sports brands together. I would never go to the gym wearing a Nike sweatshirt and Adidas shoes.
I guess I always had made some assumptions about what it would be like to work in a tech company, and some were right, and some were wrong. I had a lot of, looking back on it, now naive ideas about how companies build their brands, and a lot of those notions I ended up realizing were kind of wrong.
It’s unfortunate when I see brands spending a lot of time and money on creating online content that hardly anyone watches.
Bloggers and stores and publications and brands and houses all need to sort of take a deep breath and relax because no one is going away. The brands aren’t going away. The designers, bloggers, publications aren’t going away.
If you look at the automobile in many countries, there is a certified pre-owned market for Lexus, BMW, and many other brands. When you buy a high-end smartphone, you can expect the same kind of a situation there.
Cross platform, we have opportunity across all our businesses to not only take the most well-known and high-profile brands and bring them to life with the guidance of people who know them well, but to incubate new ones.
In everyday life, I’m pretty much T-shirt and jeans guy – a soft LnA shirt, cool APC jeans, Nikes or Jordans. If I’m going to an event I like to wear a suit, sometimes a three-piece. I’m into brands like Simon Spurr – I think he makes great suits – and Dior Homme.
Actually – and ironically – people aren’t really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.
Walmart is an amazing story of entrepreneurship and, as one of the world’s most powerful brands, touches millions of lives every day.
I don’t follow brands religiously, but there are certain brands I feel comfortable wearing, like H&M and Zara.
‘Raw’ wants to be the better brand; ‘SmackDown’ wants to be the better brand. A bunch of alphas on both brands.
We have a powerful portfolio of brands that are well-positioned for future growth, both domestically and internationally.
We really see the future of what we call ‘distributed commerce,’ so how we get our content, our products, and our brands to consumers.
Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
It is sad that the more ‘successful’ a neighborhood becomes, the more it gradually takes on a recognizable, common look, as the same banks, drugstore chains and national brands move in.
We’re in the ‘100 percent return’ business. This is driving millions of new customers into brands; most of our customers are wearing brands they’ve never tried before.
A lot of brands just push messages out on social media, but that’s not what social is about. Social is about engaging. It’s about a conversation. It’s about listening and then responding. It’s an ongoing conversation with our fan base.
I think a lot of what I wanted to do in 2014 was build a repertoire or a portfolio for what I can do with traditional celebrities or with brands or whatever. Maybe 2015 is the year I start reaching out to people I always dreamed to do stuff with.
I am not a celebrity. I work with celebrities, and it is very difficult. When a celebrity wears a dress, it’s good for business, so brands fight for the red carpet. Me? I don’t like it, because fashion becomes a job about dressing celebrities. And it’s a bit boring.
I became a spokeswoman for Future Friendly – a partnership between sustainability experts and household brands trying to inspire people to save water, energy, and packaging.
Do we need to have 280 brands of breakfast cereal? No, probably not. But we have them for a reason – because some people like them. It’s the same with baseball statistics.
One of my business partners would remind me that no fashion line lasts forever, that we would hit the down curve eventually, and that we needed to look for new brands that complement the first one.
I hope to buy brands and businesses globally.
When your focus is franchises and brands, that limits the kinds of stories you can tell. That kind of thing can be good for the bottom line but they’re not particularly good for showcasing the diversity of human experience.
The great thing about WWE is the fact they are branching out and doing more brands. Having this just creates more opportunities for everybody, and I just want them all to get a chance. Especially in England. I know we have a lot of British superstars, but it’s still a lot harder for Brits to come over here in America.
I think the digital revolution and the opportunity for smaller brands to get big platforms now is fantastic for professional wrestlers and professional wrestling in general.
My smile has been my ticket to the world. Smiling releases the same feel-good hormones you get jogging. Caring for your lips and gums is important. I brush my teeth morning and night, alternating toothpaste brands. In addition to flossing, I use a Water Pik to massage my gums and remove food particles.
The BBC is a very confident broadcasting organisation and it needs brands like ‘Top of the Pops‘ and ‘Top Gear.’
I like being a consumer. I’ll do collabs with brands I like, only because I would like something free to wear. But I don’t want people to dress like me, which is what you’re asking when you create a brand. The fashion industry’s just a super-duper headache.
We want to help U.S. entrepreneurs, small business owners, and brands and companies of all sizes sell their goods to the growing Chinese consumer class. Chinese consumers will get to buy the American products they want. This, in turn, will help create American jobs and increase U.S. exports.
I love simple, elegant clothing with a hint of sexy, and that, for me, is so hard to find. I usually always end up finding Australian brands, and Kookai is an example of that.
I don’t care about brands as long as I love what I am wearing.
All leading brands started with and still possess the DNA of innovation and creativity, but it is often limited to one or two areas such as design or engineering. For a company to prosper, it must inject this innovative spirit into every aspect of the business.
Debenhams has a strong track record for developing exclusive designer brands.
Brands are spending hundreds of millions of dollars trying to get to young people by using music as the vehicle. Being able to use music data and making it actionable so they can target and speak to these fans, that’s super important.
I don’t believe in brands.
Instead of trying to be the queen of cool, it feels like more of an achievement to work with mainstream brands and reach as many people as possible. It’s more unexpected for someone like me.
Brand marketers don’t believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.
Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.
The meshing of the brands is great. I think it brings excitement. It brings anticipation of not knowing who’s going to be on ‘Monday Night Raw’ or on ‘Tuesday Night SmackDown’ so I think it’s really awesome.
China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands.
I think people take for granted the success of the original content at A&E Networks and in building brands. People have selective memory on how long that takes.
We move through soundscapes all the time, and most of them are accidental – a by-product. Most retail soundscapes are accidental, incongruent with the brands, and mostly hostile.
Even though brands are created by people, they belong to the corporations.
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
Selling scent is a key job for celebrities. At any one time, there’ll be hundreds of them at it, going on the world’s talk shows, doing photo-shoots, providing employment for thousands. Celebrities are instant brands.
I am not only an athlete and sports entertainer, but also have a huge passion for fitness, beauty and fashion, so I am open to many different types of brands. When it comes to brands approaching me, I just need them to be very specific, to the point of what they want and need from me.
Market in India is big enough for several brands. For us, it’s about innovation, making best product, and making the ecosystem better and better. If we do that well, then more people will switch from Android to iOS.
