Top 44 Reggie Fils-Aime Quotes

I love playing our content. Except for ‘Smash Brothers.’

We love experimentation. That’s where the gold nuggets come from.

Software drives hardware in this business. We see it time and time again. We saw it with our Wii and DS businesses.

We don’t do things the same way everyone else does. We relish being different. We see that difference as an element that makes us more compelling to the consumer.

I grew up playing the Super Nintendo.

With innovation, there is always risk.

Our developers are constantly thinking about, ‘How do I bring new and novel experiences to our platforms?’ whether it’s the Switch, 3DS, or even a smart device. So that is just part of the way our developers think.

If you just sit on what you’ve created, chances are you’re not going to be around much longer.

You don’t own a 3DS? What’s wrong with you?

October, November, December is a huge selling season globally for Nintendo.

We want great third-party titles to achieve mass-market success on Nintendo platforms. We also want the evergreen Nintendo titles to continue to do well.

In the end, I don’t mind how you interact with our IP as long as you’re interacting with it every day.

I still really like ‘WarioWare.’ It’s a great quick hit, especially for air flights.

The competitive landscape for us is very broad. We see ourselves in the entertainment space. We compete with listening to the radio. We compete with watching TV. We compete with social networks.

I really suck at ‘Smash Brothers.’

The Wii U is not a tablet. It’s a two-screen experience. And so you have this unique GamePad that gives you a different way to have a gaming experience.

‘Yoshi’s Woolly World’ for young families and new entrants into the overall video gaming space, I think, is going to be a hardware driver.

In the end, given the way we view the world and the way that we view ourselves as an entertainment company, our biggest challenge is creating content and creating services. Excite people. We were fortunate we were able to do that with the Wii.

That’s what DSi is all about: Providing simple, quick-to-master experiences that everybody can pick up and enjoy.

In the end, we don’t believe in launching any type of product if it isn’t perfect in our eyes.

For the Nintendo Switch, we were very deliberate in wanting to make sure, from a Nintendo publish standpoint, that we had a steady cadence of great games in addition to strong titles at launch.

‘1-2 Switch’ is a party in a box.

The gaming enthusiast that buys a tremendous amount of games is truly insatiable.

We respect all of our competitors, and when I talk about our competitors, all of our competitors for entertainment time and leisure time.

We want the technology in our devices to enable a social experience.

I was accepted into Cornell in 1979 and went there to follow a finance and business path. I ended up pursuing marketing and sales because I was selected by Procter & Gamble as an undergraduate candidate to go into its brand management program, which is typically available only to M.B.A. candidates.

When you think about a new platform, what will define it as a long-term success are the ongoing range of games and experiences that come to the platform – not what’s available on Day One.

We expect people’s experience with Miitomo to be a rewarding one in its own right. But at the same time, it’s also a way to have them engage – or reengage – with Nintendo.

We believe that either our own teams or teams that we direct are best capable of creating ‘Mario‘ games that will live up to the franchise. The same is true for ‘Metroid’ and ‘Zelda’ and all those wonderful properties. For us, we want to control those characters as a key corporate equity.

Nintendo is about innovation and bringing new and unique game play to the consumer – both the core gamer as well as new gamers.

There’s no doubt that ‘Breath of the Wild‘ is the Switch game I’ve put the most time into.

I would say that ‘Breath of the Wild’ is a dramatic departure from the conventions of a ‘Zelda’ game.

The marketplace is absolutely mercurial. But what I love about our company is that we create a vision, and then we go all in.

I get asked constantly, what’s Nintendo’s approach to the esports community. And our approach is we want to enable consistent standards. We want to enable an approach to the competition that’s fair, that’s balanced, that enables the players to showcase their skills.

‘Star Fox‘ is a fan favorite.

Nintendo prides itself in being a technology-driven, mass-market, entertainment company.

That ‘Super Mario’ movie from the 1990s… left a really bad taste in the mouth of our developers.

‘Super Mario Maker‘ clearly is going to drive hardware. There are consumers who have always wanted to make their levels of Mario games. So that game will really speak to those consumers.

We believe that there are a number of Nintendo titles that could do exceptionally well in the competitive play space.

Our strategy is gaming for the masses.

I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it’s software that drives hardware, and it’s new, unique, compelling experiences within software that make it stand out.

Whether it’s with a ‘Metroid’ experience or a ‘Donkey Kong‘ experience, we’re constantly looking to push the envelope on the IP versus doing sequential small iterations with a particular franchise.

We’ve always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history – rumble, joystick – things that we invented, if you will, and first put in video games, others quickly latched on to.

If we had not had the Wii U, we would not have the Switch.