In this post, you will find great John Battelle Quotes. You can learn and implement many lessons from these quotes.
The ‘Occupy‘ movement seems to have found a central theme to its 2012 movement around overturning ‘the corporation as a person,’ and some legislators are supporting that concept.
The largest issue with search is that we learned about it when the web was young, when the universe was ‘complete‘ – the entire web was searchable! Now our digital lives are utterly fractured – in apps, in walled gardens like Facebook, across clunky interfaces like those in automobiles or Comcast cable boxes.
I sense that the sea of smart phones lit up at concerts is a temporary phenomenon. The integration of technology, sharing, and social into our physical world, on the other hand, well, that ain’t going away.
I left ‘Wired‘ before it was sold to Conde Nast and Lycos, so I didn’t experience that transition.
The beauty of the innovation that flows from the open web is that no one has to ask for permission, get a credential, or win a Disrupt or Launch award to go prove their idea is worthy. They just… put up a page on the web, iterate, iterate, iterate… and eventually, a Facebook emerges.
Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it’s driven by direct response metrics.
I found the iPad to be too large and heavy to use comfortably in casual situations (like reading in bed, for example), and too limited to use as a replacement for my laptop. By comparison, the Nexus 7 is just the right size for use anywhere – it’s very similar in size to my daughter‘s Kindle Fire, but lighter.
Facebook’s data trove is enviable, and its moves into nearly every aspect of our lives – from payment to media, will create even more of it. The company also has created a huge base of developers for its platform, but the ecosystem is incomplete compared to vertically integrated OSes like iOS, Mac or Windows.
‘Dependent web’ platforms such as Twitter, Facebook, Google and Yahoo are where people go to discover and share new content. Independent sites are the millions of blogs, community and service sites where passionate individuals ‘hang out’ with like-minded folks. This is where shared content is often created.
In the past, Google has used teams of humans to ‘read’ its street address images – in essence, to render images into actionable data. But using neural network technology, the company has trained computers to extract that data automatically – and with a level of accuracy that meets or beats human operators.
The experience that a publication creates for its audience is the very essence of that publication’s brand – and without deep engagement, that publication’s brand will be weak. A good publication is a convener and an arbiter – it expresses a core narrative that becomes a badge of sorts for its readership.
We all know the future is mobile, right? And the iPhone and iPad are Perfect Expressions of Beauty, Ideal Combinations of Form and Function. Except they’re Not.
When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen. Delivering on that vision for the Independent Web is the mission of Federated Media Publishing.
Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and marketing world still yearns for the silver bullet of the thirty-second spot on ‘Seinfeld,’ even as it knows those days are over.
In conversation marketing, you’re providing a service, a continuing dialogue whose course through the Web is unknown. The more value it adds to the ecosystem, the more it will be shared, amplified and celebrated.
Google likely never cared if Google+ ‘won‘ as a competitor to Facebook (though if it did, that would have been a nice bonus). All that mattered, in the end, was whether Plus became the connective tissue between all of Google’s formerly scattered services. And in a few short years, it’s fair to say it has.
Prior to email, our private correspondence was secured by a government institution called the postal service. Today, we trust AOL, Microsoft, Yahoo, Facebook, or Gmail with our private utterances.